B2B & D2C Trade
Since the early 2000s, online retail has extended beyond traditional brick-and-mortar wholesale and retail channels and has enjoyed strong, sustained growth.
With its e-commerce-driven trading companies Green Box (wholesale / B2B) and ecoware (retail / D2C), Bionatic focuses on the distribution of packaging products for the food service and catering industry, as well as tableware and household products for private consumers—both nationally and internationally.
Green Box was launched in 2010 as the first German online shop for food-service packaging made from renewable, recycled, and recyclable raw materials.
Initially serving Germany and Austria, additional online shops across Europe were launched from 2018. This brought many new customers—especially in France, Switzerland, the Netherlands, and the UK—who value Green Box’s offerings and price-performance. These international e-shops ensure local product assortments tailored to each market.
Alongside this growth, the Green Box team gained extensive experience in shop development, operation, and optimizing e-commerce IT processes and data interfaces. They built proprietary in-house IT solutions for automated order handling—from order to shipping—integrating ERP systems with Shopware, Shopify, and national and international marketplaces and platforms.
Starting in 2018, the company simultaneously developed its direct-to-consumer (D2C) online business for private end customers, focusing on household, kitchen, and tableware products, as well as gift items. From the outset, the primary sales channels were rapidly growing e-commerce marketplaces such as Amazon, enabling the company to acquire and serve customers both domestically and internationally.
Currently, Green Box is represented across Europe in e-commerce with seven of its own B2B (business-to-business) online shops, with the aim of continuously expanding its presence into additional EU countries. In addition, ecoware supplies customers worldwide through its D2C (direct-to-consumer) offering and has meanwhile taken on the development and management of e-commerce sales via online marketplaces for companies under their own names and brand identities.
B2B & D2C Trade Services
- Import and B2B wholesale of food-service packaging via international country-specific shops
- Import and D2C retail of household, kitchen, and gift items via international e-marketplaces
"Sustainable and economic success go hand in hand. Through digital distribution channels, efficient IT solutions, and international presence, we shape resource-efficient and future-ready e-commerce."
Michael Brink
Greenbox GmbH & Co. KG
B2B
Greenbox GmbH & Co. KG is the market leader in food service packaging made from renewable, recycled, and recyclable materials for the gastronomy, catering, hospitality, and event industries. With online shops in Switzerland, France, Poland, Italy, the Netherlands, and the UK — with further shops planned in other EU countries — Greenbox provides sustainable packaging solutions across Europe. With the reusable app Mehrweg-App by Merways® (multi-use container app), Green Box offers a sustainable rental solution for reusable containers integrated into delivery platforms.
D2C
Under the brands BioZOYG, onlyleaf, and EcoFiesta Ecoware GmbH & Co. KG distributes household and kitchenware internationally via its webstore, Amazon, and eBay. As an FSC® licensee, their own-brand products are listed as Climate Pledge Friendly on Amazon. They also offer e-fulfilment services —including warehousing, shipping, and returns—for third parties.
